Local-business systems
Practical websites, workflows, and content systems.
I build the pieces that make a local business easier to find, understand, and contact. That can include a clearer website, a better lead path, reviews and intake workflows, or a repeatable content system.
- Clearer customer journeys
- More usable day-to-day systems
- Digital work shaped around the business
Community impact
Useful digital recommendations for organizations doing good work.
I turn a public-facing digital review into a focused next-step plan for businesses and nonprofits. The goal is simple: identify what is unclear, what is missing, and what can become easier for the people they serve.
- Website and inquiry-flow reviews
- Public-facing research
- Prioritized recommendations
Research & AI
Questions worth testing before building the answer.
I use primary research and product thinking to explore how small businesses adopt technology and how AI systems can be more useful and sustainable. The work connects real conversations, clear variables, and practical next steps.
- Owner interviews and surveys
- Applied AI research
- Product strategy and communication