ResearchAI/TechLocal ImpactLead Researcher
Small Business AI Adoption and Abandonment Study
Original field research on how small businesses adopt, abandon, and measure the value of AI tools.
The problem
Small businesses hear constant promises about AI, but there is limited primary data on what they actually adopt, what they abandon, and whether the time and software costs create a useful return.
The approach
- 01Survey small business owners in person about current and past AI use
- 02Track software cost, setup time, employee training, abandoned tools, and perceived ROI
- 03Compare adoption patterns across business types and team sizes
- 04Synthesize the findings into an accessible executive summary and research paper
Tools & stack
Primary surveysOwner interviewsSpreadsheet analysisResearch writing
Results
- → Research and data collection currently in progress
- → Defined variables around cost, time, training burden, abandonment, and ROI
- → Planned public-facing executive summary and paper
Want to work together?
Let's talk about what you're building.
Get in touch →