ResearchAI/TechLocal ImpactSole Author · Mixed-Methods Researcher
SMB AI Adoption & Continuance Study
Mixed-methods research on how small businesses adopt and continue using AI.
The problem
Small businesses differ in whether they try, retain, or stop using AI tools. The study examines those decisions through survey and interview evidence.
The approach
- 01Design a survey and interview protocol
- 02Analyze responses across business types and industries
- 03Propose a framework for continued AI use
Tools & stack
Survey researchOwner interviewsQualitative codingData analysis
Results
- → Analyzed 155 small businesses across 17 industries within a broader 215-response survey and interviews with nine leaders
- → Developed an AI-use framework and sole-authored a manuscript
- → Published a practitioner article in Reporte Hispano on September 9, 2026, using 155 small-business responses and six interview sessions with seven leaders
Deliverables & links
Contact
Discuss a project.
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